Hey there, this is Young Genius: 99% of emails suck. Our mission is to write emails so value-packed that it validates a dream meeting for you later that month.

Sound like your cup of tea? Well, buckle up because we got a whole pot. And we’re ready to start pouring 🫖

If you’re receiving this newsletter, it’s because our LOI team thought you’d like to be introduced to:

• 🚀 talented next-gen founders

• 🤝 that you can invest in, partner or connect with

• 📈 when they’re at pivotable times of their scale-up journey

If a friend sent you this newsletter and you wanna subscribe so you don’t miss the next one, click here 🔒

Now, let’s get to the ground rules.

The Young Genius newsletter works like this. All you gotta do is:

• 1) Read the founder story and

• 2) Hit “request intro” at the end if you’re curious to chat more

Then we send a list of intro requests to the founder.

Sound fun? Great.

Then pause your Spotify music so we can jump in 🎶

🍽 Today’s Menu:

• 🛠 Spotlight: How the Blume sisters are revolutionizing skincare

• 💄 5 facts that prove you’ll wanna meet them

• 🤳🏾 Celebs that love their product

Now, put up your feet and let’s boogie.

⚡️ Meet Bunny and Taran Ghatrora, the Gen Z cofounders Transforming Skincare

Haven’t heard of Blume.com? No sweat, we’ll give you the coles notes:

• 🛒 The one-liner: Blume is a rapidly growing startup setting a new standard for skin, body and period care

• 👩‍💻 The data: Acne is the most common skin condition in the US, affecting 1 in 6 people

• 🎯 The value prop: Blume's formulations are uniquely clean, effective and targeted specifically to teens and Gen Z

Okay okay, great idea and sounds like a smart problem to solve. But how’s the growth? We’re glad you asked Deborah. Listen to this:

Curious about their distribution channels? So were we. Here’s what Bunny had to say:

When we asked Taran and Bunny what metrics they’re most proud of from their time scaling Blume, they said:

• 📈 Becoming PROFITABLE in 2023 

• 🚀 Achieving + 30% Y-o-Y Growth

• 🤝 Our Sephora Canada growth: we’ve seen 200% growth y-o-y increased shelf space by 8in, and locked in an Endcap Expansion for February in all top doors, including Sephora’s flagship door

• ✨ Our ULTA Beauty demand: we increased the store count from 700 doors to 1400 and brought 2 new products to market. Blume lives on ULTA’s wellness wall which is a big growth pillar for ULTA over the next 3-5 years

• 📦 Our Amazon partnership: we’ve doubled our growth on amazon.com Y-o-Y

• 🤳🏾 We’ve achieved 50m+ views on TikTok: including organic celebrity endorsements from Gigi Hadid and more

• 📰 We’ve been Featured in over 1000+ press pieces including Forbes, Refinery29 and Instyle

Q: What are you most excited about in the next couple of months?

Q: What 1 to 2 growth tactics have you used to scale Blume’s word-of-mouth awareness and profitability?

Q: What dream meetings are you trying to line up in the next couple of weeks?

Well, there you go, folks.

That’s our deep dive into the Blume cofounders.

If you like learning about them, tap that button below and we’ll do a double opt-in intro to see if you and the Ghatrora sisters can grab a chat.

Until next time,

✌️ Young Genius